What began as an easy photo-sharing app amongst pals has actually turned into a global community of consumers and brands. Instagram now has over 300 million members who share more than 70 million images and videos each day.
Home to creativity in all its forms, Instagram is a location where you can find everything from images of faraway places to the newest looks from today’s most popular fashion brands. The community continues to buy Instagram followers USA and grow and flourish, and as Instagram’s user base boosts, so do the advantages for celebs, professional athletes, and brands.
Here are a few Instagram statistics that will help enhance your engagement and make the app a majority of your marketing method.
1. At 4.21 %, Brand Engagement Rates Highest on Instagram
Last spring, Forrester examined more than 3 million user interactions with more than 2,500 brand posts on seven social networks. Regrettably those brands accomplished less than a 0.1 percent engagement rate on six from the 7 platforms, consisting of Facebook and Twitter.
Instagram posts, nevertheless, produced a per-follower engagement rate of 4.21 percent. That indicates the app provided brands 58 times more engagement per fan than Facebook and 120 times more engagement per fan than Twitter. Let’s look at a real life example of this difference.
This week, Red Bull published a photo of Lindsey Vonn on both Facebook and Instagram. Currently, the brand’s 45 million Facebook fans had actually liked the photo practically 20,000 times, while its 2.2 million Instagram followers had actually liked the photo almost 70,000 times.
This does not mean that you should stop sharing branded content on other social networks, however it might affect the formats in which you share. For instance, a May 2013 research discovered that engagement is strongest when you buy real human Instagram followers and for text updates on Facebook. It’s all about diversifying your material and playing to each platform’s strengths.
2. 50 % of Comments Are Published in the First Six Hours
It shouldn’t come as a surprise that most comments on Instagram occur quickly. Generally, posts by top brands get 216 remarks, with HALF of remarks being published in the very first 6 hours and 75 percent published in the first 2 Days.
Instagram Post Life expectancy
Nevertheless, the research study also found that high-performing posts– posts with double the average engagement– see comment volume peak later on, taking more than 13 hours to hit HALF of overall remarks. High carrying out content on Instagram has a longer shelf life than typical posts, which is why it is very important to concentrate on quality.
Instead of constantly putting out fresh content for the sake of having something brand-new offered, commit time to producing high-quality, captivating content. Keep in mind, Instagram users scroll through a single stream of images, even when they’re making use of discovery tools or searching specific subjects. Your post must stick out even as it ages.
3. @mentions in Captions Receive 56 % More Engagement
Whether it’s an affinity for brevity or something instilled in us by Twitter’s character limitation, brands on Instagram are concentrated on keeping captions short. The typical caption on Instagram is 138 characters long, consisting of hashtags. According to Simply Determined, there’s likewise little relationship between text length and engagement rate, so do not be afraid to make use of extra area if it’s had to communicate your message.
While text length does not significantly impact engagement, what’s being stated certainly does. On average, posts that include another user handle in the caption get 56 percent more engagement than those that don’t. Nevertheless, this isn’t accredit to spam streams with @mentions. The tactic has proven successful for those that incorporate the function authentically and relevantly. Any individual abusing @mentions will be shut off, so take a diligent approach to dealing with fellow members straight.
4. Including an Area Results in 79 % Higher Engagement
In addition to @mentions and hashtags, there’s another thing that’s most likely missing out on from your Instagram post: location.
Instagram Image Maps let you display where you’ve taken your photos and offer users another way to discover your material. This function is turned off by default, however here’s an excellent reason to turn it on: posts tagged with an area get 79 percent higher engagement.
This isn’t truly something that brands have embraced en masse yet. Of the 6,075 Instagram posts consisted of because study, only 307 had an area tagged. However, the stat reveals that this added element settled for those that used it.
5. Open Backgrounds and Single Dominant Colors Return More Likes
Curalate Instagram Research study
In order to figure out which kinds of images drive high-performing Instagram posts, Curalate analyzed more than 30 image functions across more than 8 million Instagram images. Here are some of its most noteworthy findings:
High lightness produces 24 percent more likes than dark images.
A high amount of background area produces 29 percent more likes than those with very little area.
Images featuring blue as the dominant color create 24 percent more likes than images that are mainly red.
A single dominant color creates 17 percent more likes than images with multiple dominant colors.
High levels of texture create 79 percent more likes.
While the research study does not have information on why these settings are liked, Curalate theorizes that the absence of mayhem assists viewers focus, while different ridges and shadows “grab eyeballs and cause a user to stop and take a harder look at a photo.” Of course there isn’t a set formula that promises success. We suggest establishing your very own experiments to see which of these options return higher levels of engagement for your photos.
Now that you know more, speak to your social group about these Instagram statistics and how they’ll impact your strategy.